Founded in 2017 in Melbourne, Australia, by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT’s science-backed programming and training methods are designed to maximize member health outcomes in a fun, safe, and supportive environment. By combining cardio with resistance programs, members benefit from training in a different energy system daily. BFT studios offer the most effective environment to help you achieve the best possible fitness outcomes. Members don’t guess, they progress.
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With more than 300+ studios open across the globe, BFT is an internationally recognized fitness brand with proven success in its science- and technology-based functional & strength-based training in APAC, Europe, the UK, and the US. Voted Top Franchise of the Year two years running in BFT’s origin region, Asia Pacific, by Fit Summit, BFT is delivering a need in the marketplace: a workout with more than just scattered programming & results that is also a welcoming, inclusive, motivating, and safe space.
40% of our franchisees own more than one BFT studio, which is a testament to the BFT
winning formula.
BFT is a global fitness brand with franchises in multiple countries, known for excellence and consistent training methodology.
With proven systems and a scalable model, BFT is a smart franchise opportunity with high potential return on investment.
Our programming is based on evidence-backed training principles developed with sports scientists and fitness professionals.
BFT builds strong relationships and creates an inclusive, encouraging environment where everyone feels like they belong.
Our model supports semi-absentee ownership and streamlined operations, ideal for experienced business investors.
BFT offers comprehensive franchisee support including training, operations, and marketing to ensure your success.
INTERESTED IN OPENING A BFT FRANCHISE?
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